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Information Collection and Use

This is the spirit in which we’re talking about information collection and privacy.

We collect information in order to market our products to people who will find them valuable.  We try to act with integrity.  It’s bad business, as well as bad ethics, to try to manipulate you into products or decisions that don’t suit you.

Obviously, we’re not here to collect and sell info.

If you have a concern with the info that we collect, or what we use it for – please contact us.  We’ll try to work out the best outcome for everyone.

These documents are often full of legalese – we’ll try to keep it simple and honest.

What do we collect?

While using our site, or our products and services, we may ask you to provide us with what’s legally called “personally identifiable information” that can be used to contact or identify you.

Personally identifiable information may include, but is not limited to your name, e-mail address and any other information that you give us when we ask for it.  It’s a legal definition, so it changes from time to time, but basically – info that helps identify you personally, rather than info that could apply to anyone.

We do not intend to collect what’s legally called “sensitive information” (medical history, political or religious beliefs, and the like).  These are generally not relevant for us in helping you, so we don’t actively try to capture them.  (We may inadvertently learn them, for example, if you tell us your dietary needs for an event, but we don’t seek your sensitive info or make decisions based on it.)

Why do we collect it?

We use this data to provide you with a better service.

This includes contacting you about the products and services we offer that we think may interest you.

We may also use the information we collect to tell you about important changes to our services, and any special offers which we think you may find interesting. If you choose to subscribe to any of our newsletters or marketing material, we will need your personal information to be able to provide the services you’ve requested.

Any such communications have a clear opt-out option. Alternatively, if you do not wish to receive this communication, please notify us.

For our clients, we also need to keep information to perform the services you ask of us.  We also want to check that we’re doing our job well, so we keep some info so we can assess that – and how to do our job better.

We may also need this information for things such as credit checks, and any taxation, legal or regulatory compliance.

Sharing of data

We take your privacy and trust seriously. We will not distribute, sell or lease your personal information to third parties without your permission, unless we are required to do by law. We may be required by law to share personal information with governmental and/or law enforcement agencies or authorities. If we receive such a request, we will provide the relevant information.

Keep in mind that we store your information in software that is built by others – our accounts system, for example.  (Every business does this, but we should mention it just for thoroughness.)

We may provide non-identifiable information to third parties (such advertisers or partners) for the purpose of providing statistical measurements on our sales, traffic and usage patterns.

We may use your personal information to send you promotional information about third parties which we think you may find interesting.  This will come from us – we won’t give your details to them.  And of course, you may opt out of this at any time.

Again – reality check time: We’re trying to do business with people who we can help.  If we’re sending you something, it’s because we believe it’s good for you.  Annoying you doesn’t help us.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Access to, and Correction of data

If you ask, in most cases we must give you access to the personal information that we hold about you, and take reasonable steps to correct it if we consider it is incorrect. A small administration fee may be applicable. We will try to make the process as simple as possible.

European residents and GDPR (privacy regulations)

We don’t actively market to European citizens or residents.

However, we attempt to keep the spirit of the GDPR rules as we believe they’re generally good business practice – that you understand what we know about you, why we have the info, that you have the right to ask us to show it to you, and to have us correct or remove it.

Generally, we will have this information because you’ve provided it as part of asking for a service or product (free or paid) from us, or for legal reasons.

Be aware that your information is transferred outside of Europe – our CRM is hosted in the US and operates under the EU Model Contract.  Our website and most of our business is Australian.  Various third party tools such as survey utilities, accounting packages, email hosts and the like could be in other countries.

Here are some of the ways we may track or hold info.  It might look like a lot, but most websites, and most companies, use all of these and often many more.


We use Google Analytics to store information about how visitors use our website so that we may make improvements and give visitors a better user experience.

Google Analytics is a third-party information storage system that records information about the pages you visit, the length of time you were on specific pages and the website in general, how you arrived at the site and what you clicked on when you were there. These cookies do not store any personal information about you e.g. name, address etc and we do not share the data. You can view their privacy policy below:

Google – http://www.google.com/intl/en/policies/privacy/

We use Infusionsoft’s equivalent analytics in a similar way to understand what parts of our website are of interest to our clients, and to provide a better service.

From time to time we use other ‘pixeling’ tools, for the same purpose – to get a better understanding of which of our products or services (if any) may help you.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you.

We may make use of extra information about you when it is available from external sources to help us do this effectively.

“Profiling” sometimes has a bad reputation.  Don’t be mislead.  In this case, it’s simply looking for people that our services will help.  If we can’t help you, we don’t want to waste your time or ours.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use these cookies to collect information. This allows us to improve our website and services. It may also allow us to understand your interests and deliver offers that are more valuable for you.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site.

Also be aware that third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from this website and elsewhere on the internet and use that information to provide measurement services and targeted adverts. You can find out more about these on sites such as http://www.youronlinechoices.eu/ or http://www.aboutads.info/choices/#completed. Depending on where you live, these may not be applicable for you.

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site. This may include information such as your computer’s Internet Protocol address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

External links

Our website contains links to third party websites related to our business, or which we think you may find valuable. If you follow these links and leave our site, we have no control over the content and behaviour of other sites, including how they manage your information. You should always consider the privacy statement of any other website you interact with.

Changes To This Privacy Policy

Automagic Business Consulting may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on the Site. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

This Privacy Policy was created in 2015 and last modified on 18-May-2018.

By visiting this website you agree to be bound by the terms of this Privacy Policy. If you do not agree with these, or do not wish to be bound by them, please do not access our website or use our services.

If you read this far and stayed awake – congratulations.  We hope you get the gist – we’re trying to play fair.[/vc_column_text][/vc_column][/vc_row]