Overwhelm.  That feeling that there's so much, and no matter what you do, you'll never do it all.  Overwhelmed.

A feeling that looks like

Feeling overwhemled

One of the most common things I hear with business owners is that feeling of being overwhelmed.  Especially with their marketing. Definitely with their marketing.

Is that you?

It's so easy to understand that feeling.

There are so many things we're told we could do. Some say “should” do. Others say “must do.”

Think about all the places you’ve had people suggest what you “need” in your marketing. Meet up groups, online newsletters, networking events, training seminars, “free” webinars (that push their courses) … even Jane at that family barbecue has a sure-fire technique that you really are mad not to use, you know...

It’s tempting to throw it all in the too-hard basket sometimes, isn’t it?  It's ... overwhelming.

But let’s take a deep breath for a moment.

As I often remind my clients – we don’t need to do everything, especially not all on the same day.

There are a few key things to have in place. So, we set those up first. Then we see which work. Adjust the ones we need to, and then add others. People do this at different speeds, but everyone does it faster once they stop feeling overwhelmed.

What are those key items? We’ll go into it in more detail in a future post, but the short answer – look at your overall customer lifecycle.

    • ​Are you attracting new prospects?
    • Are you offering something for them?
    • Do you help them understand enough to decide if they want your offering?
    • Is it easy for them to buy it?
    • If they don’t buy, are you following up?
    • Are you delivering well?
    • Are you getting their repeat business?
    • Do they recommend their friends and colleagues?

Start by plugging each of those gaps with something.

But more on that later!


As always, this is something you can do for yourself. But if you need a hand working through where these gaps are, or deciding how to plug them, I’m happy to help. Let’s chat about how and when I can help you…

Overwhelm. That feeling that there’s so much, and no matter what you do, you’ll never do it all. Overwhelmed.

One of the most common things I hear with business owners is that feeling of being overwhelmed. Especially with their marketing. Definitely with their marketing.

Is that you?

It’s so easy to understand that feeling.

 

There are so many things we’re told we could do. Some say “should” do. Others say “must do.”

Think about all the places you’ve had people suggest what you “need” in your marketing. Meet up groups, online newsletters, networking events, training seminars, “free” webinars (that push their courses) … even Jane at that family barbecue has a sure-fire technique that you really are mad not to use, you know…

It’s tempting to throw it all in the too-hard basket sometimes, isn’t it? It’s … well, it’s overwhelming.

But let’s take a deep breath for a moment.

As I often remind my clients – we don’t need to do everything, especially not all on the same day.

There are a few key things to have in place. So, we set those up first. Then we see which work. Adjust the ones we need to, and then add others. People do this at different speeds, but everyone does it faster once they stop feeling overwhelmed.

What are those key items? We’ll go into it in more detail in a future post, but the short answer – look at your overall customer life cycle.

  • ​Are you attracting new prospects?
  • Are you offering something for them?
  • Do you help them understand enough to decide if they want your offering?
  • Is it easy for them to buy it?
  • If they don’t buy, are you following up?
  • Are you delivering well?
  • Are you getting their repeat business?
  • Do they recommend their friends and colleagues?

Start by plugging each of those gaps with something.  And then you can work on improving them – testing, tuning, experimenting, optimising, ever improving.

But more on that later!

As always, this is something you can do for yourself.

But if you need a hand working through where these gaps are, or deciding how to plug them, I’m happy to help. Let’s chat about how and when I can help you – click the link at the bottom of the page to make a time.