Enter your text here...

If at first you don't succeed ... stop?

Said no successful entrepreneur, ever.

Enter your text here...

Online marketing is trial and error – with many trials, and a lot of errors

We often talk about trying a new strategy

“I’ll try Facebook advertising”. Have you heard of people who put up one ad with a set of times, found the conversion wasn’t as they hoped, and gave up on the platform entirely? With a statement like “it works for other people but clearly my market isn’t here.”

Perhaps they’re right. Perhaps their market isn’t there.

More likely, there was something else happening

Your advert depends on these

If at first you don’t succeed … stop?

Said no successful entrepreneur, ever.

Online marketing is trial and error – with many trials, and a lot of errors.

 

We often talk about trying a new strategy

“I’ll try Facebook advertising”.  Have you heard of people who put up one ad with a set of times, found the conversion wasn’t as they hoped, and gave up on the platform entirely?  With a statement like “it works for other people but clearly my market isn’t here.”

Perhaps they’re right.  Perhaps their market isn’t there.

More likely, there was something else happening.

Your advert depends on these[dt_list style=”1″ bullet_position=”middle” dividers=”true”][dt_list_item image=””]CONTENT[/dt_list_item][dt_list_item image=””]CONTENT[/dt_list_item][dt_list_item image=””]CONTENT[/dt_list_item][/dt_list]

Maybe their market just isn’t on Facebook.  But we know that as small a change as adding a picture of a person – not a stock-model photo, but a real person – doubles conversions.  Or that changing copy from describing product features to what problem is being solved also doubles conversion.  And so on.

So we run lots of little ads, varying things about the ad, and tune the ad based on the numbers.  (A/B testing.  It’s imperfect, but better than a random decision.)

It’s not just Facebook

The same applies on a wider scale.  If you emailed a segment of your list with a special offer and the conversion was lower than hoped, there’s a lot of things it could be.  Don’t try it once and give up.   Try, see what works, and refine it.  Some of the biggest names in the industry who’ve been doing this for years are still describing their marketing as a work in progress.  Still trying things out, and making mistakes.  As we all should.

 

Tip – keep this in mind when designing your promotion.  Capture the details that help you work out where things aren’t working.  (Did they click the advert?  Did they fill in the landing page?  Did they respond to the follow-up?…)  Draw out your funnel, and try to measure each decision point.

If you want any help getting this set up, please contact me and I’ll be happy to help.