Good marketing is a lot of work. But you don’t have to do it all. Let the tech take care of it.

What is Marketing Automation?

Marketing automation is powerful software that automatically performs the repetitive tasks required for you to communicate with leads and customers: sending emails, storing contact information, selling online, tracking revenue, measuring results, and more.

Want a quick example?

This very simple example shows you the basics:

When someone sign up for communications, they’ll receive email and video messages related to the choices they’ve made in the signup form. And being automated, your team won’t be involved at all. You might be helping another client while the system is working for you.

Wouldn’t it be great if your systems did that?

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How does it help small business?

Marketing automation helps you engage more customers on a deeper level and save time along the way.

Every detail and interaction is tracked, so you don’t have to worry about losing information or missing opportunities. When you’re busy, the software runs in the background to help you stay in touch with all your contacts.

It all adds up to a better experience for your customers and more business for you.

How can I use it?

Small businesses use marketing automation software to do many things:

  • Capture and store contact information in a customer relationship management (CRM) database
  • Automatically send personalised emails to thousands of people with email marketing
  • Provide quotes and collect payments with e-commerce tools
  • Schedule sales calls and appointments with sales tools, and
  • Measure the impact of every action with accounting and reporting features.

Is it for my business?

If you work in a small business and need to a better way to get organized, grow sales, and save time, then marketing automation software is for you.

Let’s talk about how you could use it in your business.

Have half an hour to learn whether this is a fit for your business?

From Our Knowledge Centre