Aside from our own internal challenges, email marketing has another challenge – deliverability.

Sending the email is all very well.  It reaching the person is another.

 

Thankfully, this one is easier to handle.  Here’s a reminder of the basics from the folks at Keap (formerly known as Infusionsoft).

Improve email delivery rates

 

Don’t forget to grab their best practices guidelines at the end of the article!