Simple branding

Update Oct 2017.  If you have a newer Infusionsoft application, you may not see…


Opt-ins. Single, or double? (Aka "Should I pester people to confirm their email?")

There's been debate about single vs. double opt-in for a long time.  Here's a…


I'm not using 100% of my system!

Talking with a client lately, they said  "I'm not using 100% of Infusionsoft in…


Resources

Someone recently asked where some good Infusionsoft resources are.  The short…


Testing: Can I run my business with this?

With clients, I emphasise that they should test any new campaigns and…


Development: Just build it, ok?

This is part of a multi-part series on the system creation process.  You can…


Design: Planning your process

Over the years, I've found the first step of building anything in software is…


Development process

With years in software consulting, I've worked with all kinds of people - of…


Planning your tags

I recently talked about the value of segmenting your contact list – marking…


Your list, in pieces.

I was talking with someone who had a good list - decent sized, with a range of…