Don't be scared of being annoying

I recently posted about the things that can hold us back in our email…


Email Delivery - or "how to help your email marketing work"

Aside from our own internal challenges, email marketing has another challenge -…


Why I Don’t Do Email Marketing – And Why You Shouldn’t Copy Me

(Ok, I do ... but perhaps less often than I could.  These are the things…


Starting Your Infusionsoft Campaign

The Infusionsoft Campaign builder - our automated marketing relies on it.…


GDPR, Infusionsoft and You.

GDPR and you I’ve had a few clients ask me about GDPR – the new version of…


Don't try to be an expert at everything (... Or, you don't have to go at this alone)

A question I get every week, "I can't draw/write/build a website/etc. - do you…


If at first you don’t succeed … stop?

If at first you don't succeed ... stop? Said no successful entrepreneur, ever.…


How to Define Your Avatar

We saw how it helps to pin down your avatar. As a reminder - an avatar is a…


Avatar: Why you need to define your audience

Creating an avatar helps many areas of your marketing and sales.  It helps you…


Niching, and How to Start

Last time, we looked at why niching is important to your business. Too often,…