Customers care about what your product does for them

Customers care about what your product does for them Many firms make the mistake of thinking that their customers care about their products. They market their products as being ‘The next best accounting program’ or ‘Our greatest range of financial planning products yet.’ While the firms in question may be very proud of what they…

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Infusionsoft users – a small but important security update you should know about.

Infusionsoft recently rolled out a small change – so small you might not have noticed it.   But your customers might.   In case you haven’t seen the notes on the change, this is the story: Lately, not-so-nice people have been trying to attack systems by submitting entries into their webforms – those forms where…

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Are you sure you want in? Really sure? I’m not sure if you’re sure!

There’s been debate about single vs. double opt-in for a long time.  Here’s a quick review of some of it – something to keep in mind when you’re adding people to your list.  And why you might care.  Summary: because not-caring might cost a LOT of money. First, let’s be clear on the question.  When…

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